Rajjat is a pioneer in the online video business in India, having released Vivah on Rajshri.com back in 2006, built a destination site with digital content, initially monetizing only with international advertising, then doing made-for-mobile content, and eventually building one of the largest YouTube channels in the world. He’s produced content, syndicated content, done pay-to-download, pay-to-rent, international advertising driven, India advertising driven, mobile subscription, a destination site, YouTube Channels, as well as some live streaming. He is connecting old-media and new media, and it’s not been easy.
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What we want to know from Rajjat is how the digital content landscape is changing – a realistic picture of the online video space, and how he is adapting to it; what is he planning to do and why (we’ve heard of a few plans), what he is definitely not going to do and why, what excites him about the current scenario, what worries him and why, and the challenges – what needs to change.
This is particularly important in the context of what we’ve seen recently – iStream shut down its video portal, Flipkart shut down its music store Flyte, and yet, Google is rolling out more content on the Play Store and YouTube. The availability of content and opening up of the payments ecosystem will aid the evolution of buyer behavior, and the download and purchase of digital media content, and maybe even a virtual goods economy.
Speaker Profile: Rajjat Barjatya
Rajjat Barjatya, MD & CEO of Rajshri Media, lives in multiple worlds – traditional and modern, analog and digital, deeply Indian and ambitiously global, passionate entrepreneur and lover of philanthropy. He balances multiple contradictions with ease!
Since 1947, his family has produced some of India’s most loved family films like Hum Aapke Hain Koun, Maine Pyar Kiya, Hum Saath Saath Hain and Vivah. Like his family, he is very old school and traditional in many ways. And to think of it, he is the same guy who released Vivah on his website Rajshri.com, day and date with its theatrical release, way back in 2006. And he was the first guy to produce 3 minute webisodes and mobisodes as far back as 2008. He was among the first to sign up with YouTube and now has over 40 channels across multiple genres and languages with billions of video views, the latest being a Japanese language channel for Indian food called Indono Daidokoro!
Fighting fit after a major, life threatening illness, Rajjat is back to what he does best – envisioning and evangelizing new opportunities. He is giving Rajshri a new direction in his quest to entertain audiences worldwide through the 5 screens in their life – cinema, TV , PC, mobile and tablets. He is also investing significantly in Rajshri Foundation, his non profit social enterprise, with a dream to live in a country where no one goes hungry!
About #NAMA (http://www.namaconference.com)
The second edition of the #NAMA Conference will be held on June 28th 2013 in Mumbai, at the ITC Grand Central. This time, we’re primarily going to speak with people who are shaping the digital content business. Our Fireside Chat format (max 2 speakers + a moderator) has been created to help encourage deeper conversations, and raise it further with quality audience participation.
Our focus is on providing the audience with valuable insight on the decisions that are being made, why they’re being made, what developments are influencing them, and how they will impact the growth of the digital industry going forward. We provide #NAMA attendees with significant and varied learning about the digital ecosystem.
#NAMA is a conference with a healthy mix of ideas, thought leadership and with important operational questions being addressed, with fresh ideas being shared, and hopefully, defining a sense of directions in these uncertain times: a vision.
#NAMA is being organized by MediaNama, the premier publication on the evolution of India’s digital ecosystem, being held on June 28th 2013, at ITC Grand Central, in Mumbai.